Standard 6

This standard has two parts:

1. Identify and track key measures for internal and external reporting, including through the annual report and accounts.

2. Measure organisational activity and impact using robust external frameworks, e.g. the Business in the Community Responsible Business Tracker and Mind’s Workplace Wellbeing Index.

An organisation’s staff team is one of its most important assets, and honestly assessing and reporting on their wellbeing shows people – whether employees, investors, clients or potential recruits – that you understand that.

But this isn’t about saying “you must measure the following things, as only these will tell you how you’re doing.” It’s more about developing a mindset in which key people understand that factors like wellbeing and engagement are things that can, in principle, be recorded and reported on, as a key aspect of your company’s performance. From there, it’s a matter of identifying how to get an accurate picture in a way that works for your organisation: its size, its activities, its location and its workforce.

Even more importantly, using a standardised tool or framework like the Index or the Tracker helps you to identify areas to focus on for improvement, often with specific and actionable recommendations. This can create a positive cycle in which reporting, planning, taking action and measuring impact are parts of an ongoing process that continually improves outcomes for staff – and for your business.